MENA
EFFIE AWARDS 2026
Don’t just play the game. Change the rhythm.
26th November
2026
SARAJ Venue
Riyadh
For booking assistance
ilyaz@nordstella.me
Why Attend
The MENA Effie
Gala
is where leaders
come together.
The MENA Effie Gala is the region's ultimate gathering of marketing leaders, celebrating campaigns that drove real, measurable business growth.
01
Network with Elites
Connect with 1,000+ top CMOs, brand heads, and agency visionaries.
02
Celebrate True Effectiveness
Benchmark your work against the highest standard in regional marketing.
03
Reward Your Team
Host your clients and talent at marketing's most prestigious night of the year.
Meet The Speakers
The minds shaping what's next.
Meet the marketing leaders, brand visionaries and industry voices coming together at the MENA Effie Awards.
Ahmed Al Rashid
Chief Marketing Officer
Layla Hassan
Regional Brand Director
Omar Khalid
Executive Creative Director
Noura Al Mansour
Marketing Strategy Director
Karim Haddad
Head of Marketing
Sara Al Harbi
Brand & Communications Lead
Faisal Rahman
Regional Creative Director
Maya Ibrahim
Global Marketing Strategist
The Evening
An evening of recognition.
From the first welcome to the final celebration, experience an evening dedicated to the region's most effective ideas and the people behind them.
26 November 2026
Gala Programme
1:45 pm - 2:30 pm
Registration & Networking
Welcome to the MENA Effie Gala. Meet fellow marketing leaders, agency visionaries and brand innovators as the evening begins.
Ahmed Al Rashid
Chief Marketing Officer
2:30 pm - 2:45 pm
Opening
An opening welcome setting the tone for an evening celebrating creativity, effectiveness and the people behind the region's most impactful work.
Layla Hassan
Regional Brand Director
2:45 pm - 3:30 pm
Keynote Session
A forward-looking conversation on the changing rhythm of marketing, the evolution of brands and what it takes to create work that delivers meaningful business impact.
Omar Khalid
Executive Creative Director
Noura Al Mansour
Marketing Strategy Director
3:30 pm - 4:15 pm
Awards Presentation
A celebration of the campaigns and teams that demonstrated outstanding effectiveness, creativity and measurable business results across the MENA region.
Karim Haddad
Head of Marketing
4:15 pm - 5:00 pm
Gala Dinner & Celebration
Raise a glass to the year's most effective work, celebrate the winning teams and enjoy an evening of conversation, connection and recognition.
Sara Al Harbi
Brand & Communications Lead
Faisal Rahman
Regional Creative Director
